OUR EXPERIENCE
We have unrivalled expertise and experience working with the world’s leading b2b and professional service firms to strengthen their brand reputation and ignite strategic growth.

Linklaters


One of the first international firms to invest leadership time and energy in law firm branding to create a globally unified brand.

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White & Case


Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

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KPMG


Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

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Mayer Brown


Developing a new brand strategy for a distinctively global law firm, delivering excellence across four continents.

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PA Consulting


New purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies.

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Baker McKenzie


Helping the pioneering firm, that invented the first 20th-century global law firm brand, reinvent it in the 21st.

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ABOUT US

We specialise in supercharging the brands of premium b2b and professional service firms.

We're specialists in a world of generalists.
 

Our sweet spot is helping leaders of premium b2b and professional service firms get their arms around their brand strategy— transforming it from a passive wrapper for services into an active engine for strategic growth.

 

Our work sets them up with a clear brand strategy that will power their marketing programmes for at least a decade and often much longer.

 

Brands are much more than logos we work with our clients to define a brand platform that brings their strategy to life, defines their proposition, and inspires actions that change market perceptions and drive demand.

 

Premium b2b and professional service firms can be tough to navigate — but we know how — we’ve worked with hundreds of them. From huge, global organisations operating across every continent and every major economy, to boutiques operating from one location. 

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OUR INSIGHTS

How to use brand for transformation – not for decoration 

 

See all our insights

Branding is easy. Partnerships are hard.

Branding should be simple. Define what you stand for, communicate it clearly, and live up to it. But in partnerships, it’s not.

Shifting Market Perceptions: A Strategic Approach to Branding in Professional Services

How a well-executed branding strategy can reshape market perceptions of who your firm is and what you do.

BIG B BRAND vs little b brand: Rethinking Branding in Professional Services

Many CMOs in professional service firms find it challenging to discuss branding with leadership teams. This concept can help.

Brand and Leadership Behaviours: Driving Change

Brand strategy isn’t only about shaping external market perceptions; it’s also a powerful mechanism for driving internal behavioural change.

The magic of a ‘mass-niche’ strategic brand positioning

A mass-niche positioning can be a potent way for an elite professional services firm or knowledge-intensive B2B business to stand out in a crowded market.

Growth Marketing Meets Professional Services: A New Old Way to Think About Branding

Growth marketing principles are profoundly relevant to the strategies and brands of today’s high-performance professional service firms.