April 5, 2022
How to define brand tone of voice
It's not just what you say, it's how you say it. Tone of voice is the yin to the yang of key messages when it comes to…
March 15, 2022
A (very) concise history of branding.
The 'art of branding’ has become more sophisticated over time as brands have evolved from products to services and…
December 16, 2021
Brand differentiation on Zoom?
Brand differentiation is harder to project in a virtual world. What does that mean for client experience?
July 12, 2021
Branding: Sometimes it really is rocket science
Two learnings from the new space race for other knowledge-led businesses staying on the ground.
July 6, 2021
Disruptor or disrupted?
These days if you're not a disruptor brand, then you're almost certainly being disrupted. Some of the disrupted have…
May 6, 2020
World’s Top 50 ‘US’ Law Firm Brands 2020
Our new analysis and rankings of the Top 50 US law firm brands. Snapshot of performance before the virus hit.
April 20, 2020
Leading into the economic storm
CMOs can best help their firms in the coming downturn by forcing groups to rethink, refresh and reinvent their…
November 27, 2019
UK Top 20 Law Firm Brand Index | 2019
Linklaters retains top spot in UK law firm brand index. Magic Circle firms continue to dominate the rankings but are…
September 18, 2019
Global Top 50 Law Firm Brands 2019
Kirkland and Latham retain their positions as the world's most valuable law firm brands closely followed by Skadden.
September 17, 2019
Brand engagement and the problem of ‘negative time’
How do you communicate with people who don't just have little time available, they have negative time?
June 18, 2019
It’s time to dress down (again)
The nifty aphorism, "History doesn't repeat itself, but it rhymes," usually attributed to Mark Twain, aptly applies to…
June 12, 2019
The idea factories
Why big tech and consulting firms are investing billions in innovation & learning hubs.
June 11, 2019
Law Firm Brands | US Top 50 2019
Ranking the 50 most prestigious US-headquartered firms by their 'global partnership profits' gives a rigorous and…
January 2, 2019
7/8 How to think about…Brand Engagement
Studies show that proper internal engagement with what a brand stands for and is aiming to deliver to customers and…
December 22, 2018
6/8 How to think about…Brand Purpose
Professional service firms are starting to think about the concept of brand purpose as a way to better engage with…
October 2, 2018
4/8 How to think about… Differentiation
Nurturing brand differentiation in professional services is a critical but subtle business. The key is to separate…
March 17, 2017
Grown-ups for start-ups
Some of the biggest professional service firms in the world are making concerted efforts to woo some of the smallest…
March 17, 2017
Our Vision
The world doesn’t really need a 501st generalist branding consultancy; but there is a big need for expertise and…